For those of you who are new to Beauty and Blight, I'm Alex, the brains behind the brand. I launched Beauty and Blight back at New Designers One Year On last year, and I am currently navigating my way into world of e-commerce and print design.
Up to now, I have felt it necessary to try and detached me, 'Alex' from my brand 'Beauty and Blight,' but more and more I am seeing that customers are wanting to know who the individuals behind their favourite brands are, and how it in turn helps them to gain trust in those brands.
This is why I am starting this blog. It will be a place for you to get to know the individual behind Beauty and Blight...what makes me tick, what my values are and how these have an influence on the brand, fashion styling ideas, where my inspiration comes from, and information about the fashion industry.
I hope as well as learning about me and Beauty and Blight, this blog will also be informative and inspiring.
Sign up to my newsletter and follow me on Instagram to keep updated on when the latest blog posts will be!
P.s. this is me with Mr @iamdiose